Shaping AI with Human-Centered Design
We help you design and apply AI with people in mind.
What we specialise in
Service Design
Learn how to map and improve services so AI fits where it brings real value.
User Research
Discover how to gather real insights to guide smart, user-led AI solutions.
UX Design
Design simple, human-focused experiences that make AI usable and trusted.
AI Product Strategy
Understand how to plan, design, and integrate AI ethically into your services.
What happens when you get AI right?
Cut operational costs by 30-50%
AI automation eliminates inefficiencies.AI automation streamlines processes, cutting inefficiencies and lowering expenses.
Competitive advantage
Early AI adoption positions businesses ahead of competitors. By integrating AI, companies can stay ahead while others are still figuring it out.
Increase customer retention by 30%
AI-driven personalisation boosts engagement and satisfaction. Businesses adopting AI-powered personalised communication have seen a 30% increase in customer retention rates.
Reduce customer complaints by 40%
AI-powered self-service & support tools can provide 24/7 access to your services which could help reduce complaints and demand into your operations.
Boost productivity by 40%
AI has the potential when done safe, to increase productivity by speeding up previously manual tasks.
Innovation and agility
AI fosters innovation by enabling the development of new products, services, and business models. It also enhances organisational agility, allowing companies to adapt quickly to changing market conditions and customer demands.