AI is transforming how services are designed, but for designers, understanding its technical foundations is just as important as creativity. While you don’t need to be a developer, having a clear grasp of how AI interacts with data, workflows, and infrastructure ensures your designs are both practical and impactful.

This article breaks down key technical concepts—from APIs and logic design to hosting and AI limitations—helping you see where these elements fit into the end-to-end service journey. By combining service design thinking with technical awareness, you can create AI-driven experiences that are not just innovative, but truly user-centered, ethical, and effective.

Discover how AI agents can revolutionise car dealerships like cinch, where I worked as a service designer. From streamlining purchase-to-delivery to fixing issues with smart chatbots, AI could make car buying effortless. Learn how thoughtful design unlocks value for businesses and customers alike—straight from my insider experience!

An open book on a brown table in a lighted living room.

Many businesses are rushing to adopt AI, but most are getting it wrong. AI isn’t just about automation—it’s about designing solutions that people trust, understand, and actually use. In this post, we break down why AI strategies fail, how to design AI that enhances workflows, and what businesses can do to get it right. If your AI isn’t delivering results, it’s time to rethink your approach.

🚀 Create Stunning AI-Generated Images with Grok 3!

Grok 3 is here, and it’s changing the game for creatives and AI enthusiasts. Whether you’re a designer, marketer, or just experimenting, my step-by-step guide will help you create photorealistic images with ease.

How AI Can Transform the Insurance Industry